It is only natural for Fragonard to be a member of Grasse Expertise. Fragonard is a 92-year-old Grasse-based perfume company and this new Grasse Expertise trademark should help strengthen our region’s attractiveness and develop perfume plants as crops, which are the foundation of our business and our world-renowned savoir-faire. It also helps promote the region to draw new companies in the perfume industry, but also other satellite trades and sectors that are related to perfumery and will develop, as well. Trades that we know and some we don’t yet know that will expand in the years to come. In our region, our savoir-faire has been passed down for generations; it is a place where people should share the desire and pride to work here, to make it possible to draw new human and industrial resources to the area.