The Grasse Expertise trademark
A group of committed entities that :
1.
PROMOTES & CONTRIBUTES
to the continuous improvement of these forms of savoir-faire nationally and internationally.
2.
STIMULATES
the dynamic of the region’s appeal and the synergies among all those forming this single ecosystem: entrepreneurs, organizations, designers/creators, experts, growers, scientists, education and training entities, competitiveness clusters, institutional, regional, and local actors.
3.
SUPPORTS
the development of perfume, aromatic, and medicinal plant production.
GRASSE EXPERTISE: A Cluster of Excellence Supporting a Dynamic Ecosystem
Promoting and Continuously Enhancing Expertise
Grasse Expertise is more than just a territorial emblem—it is an active platform dedicated to promoting and refining expertise, designed to structure and elevate the skills of professionals in perfumery, food aromas, cosmetics, and wellness. By creating synergies between entrepreneurs, creators, experts, and competitiveness clusters, it ensures a dynamic transfer of knowledge, fostering excellence both locally and internationally.
Through collaborative programs, cross-disciplinary exchanges, and strategic initiatives, Grasse Expertise strengthens global recognition of Grasse’s craftsmanship. It supports industries in adapting to evolving standards, improving skills, and optimizing processes, ensuring sustainable competitiveness and international influence in the fields that have made Grasse famous.
Boosting Territorial Attractiveness and Strengthening Synergies
Grasse Expertise plays a key role in territorial development by facilitating connections among diverse stakeholders within a unique ecosystem. Its network brings together artisans, scientists, training organizations, and institutions, fostering a collaborative environment where innovation and tradition seamlessly converge.
By applying a specialized cluster model, Grasse Expertise provides a structured framework where businesses can engage in strategic discussions on topics such as markets, innovation, corporate social responsibility, employment, and territorial development. These professional interactions enable the pooling of skills, the acceleration of projects, and the sector’s sustainable growth, positioning Grasse as an essential hub for talent and investment.
Supporting the Cultivation of Perfume, Aromatic, and Medicinal Plants
The authenticity of Grasse’s expertise is deeply rooted in the richness of its raw materials. Grasse Expertise is actively committed to preserving and advancing the cultivation of perfume, aromatic, and medicinal plants, ensuring that creators and industries have sustainable access to exceptional resources.
Through initiatives promoting responsible agriculture and the development of local supply chains, the organization supports growers, encourages eco-conscious practices, and enhances the competitiveness of regional production. By fostering strong connections between producers and industry players, Grasse Expertise plays a strategic role in structuring a sector that is both traditional and forward-thinking, where excellence and environmental responsibility go hand in hand.